Your Book is Printed, Now What?
What are You Going to do with your Company’s Commemorative Books After They Are Delivered? Thinking about commissioning a history or anniversary book to commemorate a milestone event? No doubt, your book will be meticulously planned and custom crafted to tell and illustrate your organization’s impressive story. However, it’s equally important to know what you want to do with your books after they are delivered fresh off the press. Your books aren’t doing you any good sitting in boxes in a backroom. By deciding early on, how you plan to use your books you can ensure your investment functions as a significant corporate or institutional resource.
Perhaps your intention is to distribute them to select employees and clients? If so, prepare a target list early on. This will help determine your press run, ensure there is a plan to present your books with a bit of fanfare that celebrates your company’s history, and promotes your corporate culture. Of course, you’ll include directors, senior executives, and clients. What about local and state government officials, libraries, and media outlets? How about employees or retirees? A gift to them can build good will, incorporating them more into your corporate culture.
While it might be difficult to quantify your ROI, your books are an investment nonetheless. For the most return, think about forming a “book distribution committee” just as you formed a book planning or development committee. Involve employees from different departments within your company—marketing, HR, operations, finance, etc. Encourage ideas, create excitement and promote pride in working there. It could be another twenty-five years before another commemorative book becomes even a gleam in the eye, so think about ways to make an impact and receive the most of your opportunity.